On-Site Magazine

CASE launches “Get Down Up North” contest

By Adam Freill   

Construction Equipment Skills Development

Five winners will learn how to operate construction equipment with country music superstar Jon Pardi.

Photo: Courtesy of Case Construction Equipment

CASE Construction Equipment is working with CMA and ACM Award-winning singer, songwriter, producer Jon Pardi to bring greater attention to careers in construction through the “Get Down Up North” contest. Five winners will each receive an all-expenses-paid trip with a guest to the CASE Customer Center in Tomahawk, Wis. to learn how to operate construction equipment with the country music superstar.

“We need to keep teaching kids that careers in construction bring great pride, lifelong earning potential, and the ability to build a world and path of their own,” says Pardi. “I love every chance I get to go to Tomahawk, and I can’t wait to spend time with another wave of guests there who are eager to learn more about careers in construction.”

The contest corresponds with the launch of Pardi’s Ain’t Always the Cowboy tour, which has CASE as the headlining sponsor.

“We are passionate about building up the workforce in the industry, and Jon is a great ambassador who grew up in the industry and understands the value of hard work,” says Terry Dolan, North American vice-president of CASE Construction Equipment. “’Get Down Up North’ will be a great time, but it will also be an opportunity to get a taste of a career path some may not have considered — and we welcome all with open arms.”


To enter the contest, which is open to Canadian residents (excluding Quebec), visit www.CaseCE.com/Pardi. Winners will be announced at CONEXPO-CON/AGG 2023. The training event will take place in Summer 2023.





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