On-Site Magazine

Five Canadian dealers awarded “Diamond” distinction by Case Construction Equipment

By On-Site Staff   


Case Construction Equipment has singled out five Canadian dealers in its annual North American “Diamond Dealer” and “Gold Dealer” awards.

The program recognizes dealerships in both the U.S. and Canada that excel in five areas: sales performance, product support, training, parts support and communications and marketing.

“Our Diamond and Gold dealers truly represent the professional partner that customers seek when choosing a brand,” said Michel Marchand, the vice-president of North America at Case Construction Equipment. “These exemplary dealerships live up to the Case brand promise throughout every aspect of their business: hiring the right people, delivering a differentiated level of service in market, and building enduring relationships with their customers.”


16 dealerships across North America earned the Diamond and Gold distinctions for sales and support. The five Canadian Diamond winners are:

  • HiTrac (1974) in Manitoba
  • J.R. Brisson, with locations in Ontario and Quebec
  • Kucera Farm Supply in Ontario
  • Longus Equipment Inc. in Quebec
  • Redhead Equipment in Saskatchewan


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