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Case Construction Equipment names new VP for North America


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March 27, 2018 by Jillian Morgan

Michel Marchand

Case Construction Equipment has named Michel Marchand vice president for North America. Marchand will replace Scott Harris, who has taken a similar role at Case IH.

Marchand previously served as regional sales director for Canada. In this new role, he will oversee all Case Construction operations in North America.

“The Case Construction brand is strong throughout North America, and we have a real opportunity now, with the advances made across the breadth of our product lines and the development of our dealer network, to make an even greater impact for our customers and compete in new ways across all markets,” said Marchand.

Marchand left the automotive industry and first joined Case as a business manager in 2009, and then took on the role of regional sales director in 2011.

SOURCE: CASE CONSTRUCTION EQUIPMENT