Euro Auctions acquires Michener Allen Auctioneering
By Adam Freill
Construction EquipmentCanadian industrial equipment auction company Michener Allen Auctioneering Limited bought by international heavy equipment auctioneer.
From left: Ian Michener, Derek Keys and Wade Michener. (Photo courtesy of Euro Auctions)
Euro Auctions is the new owner of Michener Allen Auctioneering Limited. Euro Auctions has operations in 14 countries around the globe conducting unreserved heavy equipment auctions with onsite and online bidding under the brands Euro Auctions and Yoder & Frey. The purchase expands its 200-plus employee operation into Canada.
Michener Allen was founded in 1971 and now has more than 50 employees operating from three permanent auction sites in Edmonton, Calgary and Winnipeg. The company runs approximately 50 auctions a year, including seven major three-day showpiece auctions that are conducted on an unreserved basis.
The acquisition significantly strengthens the existing North American operations that Euro Auctions has in the United States under the Yoder & Frey brand and will enable Euro Auctions to gain a foothold in the Canadian Market with the established Michener Allen auction house.
“I’m delighted to welcome Ethel, Ian, Wade, and the Michener family into the Euro Auctions family,” stated Derek Keys, founder of Euro Auctions. “I don’t see this as an acquisition but more of a coming together of two strong family businesses sharing the same core principle of delivering unrivalled customer service by treating both buyers and sellers equally. I have always kept a keen eye on the Canadian market with the ambition one day of entering, so we are delighted with this opportunity.”
The leaders of Michener Allen, Ian and Wade Michener, will remain in the business and will continue to oversee operations.
“The Euro Auctions Group will further strengthen our focus on industrial and agricultural equipment markets in Canada and we look forward to benefitting from the truly global customer base of the Euro Auctions Group,” said the pair. “This is just the start of the next chapter of the 52-year history of our company, and we look forward to working with the Euro Auctions team.”
Given the deep customer relationships and significant brand value associated with Michener Allen, Euro Auctions will retain the Michener Allen brand. Euro Auctions says it will use its global experience to further enhance the exceptional quality of auction service Michener Allen provides and the brand’s global exposure.
