Work Truck Live! coming to World of Concrete
By Adam Freill
Concrete Construction Equipment TrucksInteractive programs debuting during WOC 2023 set to showcase top-of-the-line trucks, education and demos.
(Photo courtesy of World of Concrete/Informa Markets)
Attendees of the 2023 edition of World of Concrete, scheduled for January 17 to 19 at the Las Vegas Convention Center, will have the opportunity to test-drive select Class 1 to Class 7 vehicles on a closed, short loop, along with the chance to check out innovative products as part of the recently announced Work Truck Live! program.
The all-new experiential initiative of Work Truck Live! is designed to showcase the innovations in a contractor’s most important asset, trucks, in a dedicated exhibit area in Central Hall. Prime focal points of that part of the show will include work truck design and configuration, as well as innovative accessories designed to help contractors increase safety and productivity.
“We could not be more excited to introduce Work Truck Live! at the next edition of World of Concrete,” said Kevin Archibald, Senior Show Manager of World of Concrete. “Powerful and efficient work trucks are the backbone of our community’s everyday efforts. The manufacturers that make our attendees’ lives easier, more productive, and increasingly enjoyable through the development of new technology innovations and products now have a dedicated platform at World of Concrete to showcase the latest must-have additions to work truck fleets.”
In addition to Work Truck Live!, World of Concrete is also debuting a Ride and Drive experience that will provide attendees with the opportunity to test-drive select Class 1 through Class 7 vehicles. Approved drivers and passengers can experience the feel of the vehicle in a closed, short loop located near the Las Vegas Convention Center. Ride and Drive will take place on Tuesday and Wednesday during the show. Check the event website for more details.
