Yanmar introduces new global CEO
By Adam Freill
Construction EquipmentGlobal heavy machinery industry veteran José Cuadrado has been appointed global CEO of Yanmar Compact Equipment.
José Cuadrado. (Photo courtesy of Yanmar Compact Equipment)
On April 1, José Cuadrado will become global chief executive officer at Yanmar Compact Equipment, as well as chairman of the board at Yanmar Holdings Co., Ltd. Cuadrado replaces Giuliano Parodi who, for the past six years, has led the transformation of Yanmar CE on the global stage. Parodi is moving over to manage the Yanmar Group’s Strategy Division as chief strategy officer.
In a career spanning more than 25 years, Cuadrado has developed a wealth of relevant construction, industrial and automotive experience, working at such leading brands as Ingersol Rand, Doosan and CNH Industrial. He joined Yanmar CE in early 2023 as managing director of the company’s Europe, Middle East and Africa region. A search has started for his replacement in that role, but until his successor is appointed, Cuadrado will navigate both roles.
As global CEO, Cuadrado is responsible for leading increased organizational integration and improving financial performance, as well as driving customer success through best-in-class product development. The company says he will play an important role in continuing the work of establishing Yanmar CE as a global leader in the compact equipment industry.
“We will continue our journey to become a truly global company, focusing on extending our product portfolio and strengthening our dealer network across all major markets,” stated Cuadrado. “Equally important, we have very ambitious and exciting plans to embrace upcoming technologies. I’m very pleased to be given this opportunity to continue the good work that has happened under Giuliano’s leadership.”
“José is an experienced and dynamic leader and, having helped shape the strategy as part of the global leadership team since joining the company, is fully aligned to our goals and aspirations,” said Parodi. “We are confident that he will continue to drive Yanmar CE towards meeting its objective of becoming a customer-centric, innovative, global leader in compact equipment.”
