On-Site Magazine

Cooper acquires Action

By Adam Freill   

Construction Equipment

Purchase of construction equipment rental company expands Cooper Equipment Rentals’ footprint into Red Deer, Alta.

(Photo courtesy of Cooper Equipment Rentals)

Cooper Equipment Rentals Limited, a Canadian-owned and operated construction equipment rental company, has completed its purchase of Red Deer, Alberta-based Action Equipment Rentals Inc.

Formed in 1991 by Reginald Bloomfield and his father Ray Bloomfield in Sundre Alberta, Action serves the Central Alberta Market. The company consolidated its operations in Red Deer in 2015 and, under the leadership of general manager Gabriel Castella-Chin, embarked on an ambitious plan to renew the rental fleet and grow their market share.

“Joining a Canadian-owned company with an excellent reputation was important in our decision to join the Cooper family,” said Castella-Chin. “We are looking forward to continuing to serve Central Alberta with the benefits and resources that allow us to expand our presence and continually improve our already excellent service.”

“Action’s prime location and facility in Red Deer intensifies our coverage in the important Alberta market and their strong presence in Alberta enhances our ability to serve customers better in Western Canada,” said Lee Briscoe, regional manager with Cooper Equipment Rentals.


“I was once told that, ‘If you build it, they will come.’ That was our charge for Action Rentals from the start, and this is the next natural step going forward,” said Reginald Bloomfield, founder of Action Rentals. “Cooper will take what we built and continue to build so they will come. And if we treat them right, they will stay.”

Action joins the Cooper family as the Red Deer branch and will continue to be led by Castella-Chin, supported by a team of experienced and dedicated Action employees.

“Action has built a fine business with a reputation for quality and integrity in the construction equipment industry, and we are proud to welcome them into the Cooper family as we continue to grow our Company across Canada,” said Doug Dougherty, CEO of Cooper Equipment Rentals.




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