On-Site Magazine

Nors Group acquires Great West Equipment

By Adam Freill   

Construction Equipment

Parent company of Strongco expands its investment in Canada with purchase of major construction equipment dealer in B.C. and the Yukon.

(Photo courtesy of Nors Group)

Nors Group is buying Great West Equipment, a construction and forestry equipment dealer, and one of Volvo Construction Equipment’s major representatives, in British Columbia and the Yukon for around $150 million.

Nors, which entered the Canadian market with the acquisition of Strongco in 2020, now has combined Canadian operations that include 37 branches and more than 750 employees, covering more than 80 per cent of the Canadian market. Worldwide, Nors has more than 4,200 employees, with annual revenues of more than $4.1 billion.

“We are very excited to welcome Great West Equipment to the Nors family, amplifying our presence in Canada, a market that has proven to be very relevant and strategic for the group,” said Tomás Jervell, Group CEO of Nors. “We believe that Great West Equipment will benefit from the global presence and growth momentum that Nors is experiencing, combined with our 90 years of experience, to improve its performance and promote its future growth.”

“Nors has been a great partner in North America through its subsidiary, Strongco, and I know this move will benefit our customers in Western Canada,” said Scott Young, head of region North America for Volvo CE. “Great West has been a vital link in our dealer network, serving some of the most remote areas of Western Canada. We are grateful for their two decades with Volvo CE and excited that we’ll continue working together to serve customers in a fast growth industry.”


“We are very proud of the legacy of ‘Service First’ attitude that our incredible team at Great West Equipment has ensured for our many customers,” added Colin Matejka, CEO of Great West. “As part of the Nors Group, we now have access to resources that will enable us to elevate GWE’s ability to serve the territories in which we work. We remain committed to listening to our customers and growing alongside them.”

Great West Equipment currently has around 250 employees spread across 11 branches in Canada, representing such globally recognized brands as Volvo Construction Equipment, Madill, Metso, Sennebogen, Falcon, and others.




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