On-Site Magazine

Nittinger joins Bomag sales team

By Adam Freill   

Construction Equipment

Industry veteran named director of North American sales for Canada and Western territory for Bomag Americas.

Bill Nittinger (Photo courtesy of Bomag Americas)

Bomag Americas recently announced that Bill Nittinger has joined the company’s sales team as the director of dealer channel sales for its western region and Canada. In his new role, Nittinger will be responsible for developing and implementing sales strategies and dealer development initiatives, while working with Bomag territory managers and dealers to grow the brand’s market share.

Joining the company marks a return to OEM sales for Nittinger, who brings 36 years of experience to the position. He most recently worked as operations manager for an independent heavy equipment distributor and spent a decade in sales with two large heavy equipment dealerships, working as operations manager and a sales manager, where he had responsibility for both retail and rental business while growing the dealership’s profitability. He also brings 10 years of OEM experience in the road building industry, working in sales for another road building equipment manufacturer.

“Beyond his decades of working on both the OEM and dealership sides of the business, Bill also has more than 16 years of experience in retail and wholesale finance,” said Cole Renken, vice-president of sales and marketing for Bomag Americas. “His enthusiasm for the business plus his wealth of experience will help drive his success for Bomag and our dealers in this region. We are excited to have him join the Bomag team.”

Nittinger added that he is excited to be back in the road building industry where he worked alongside family members during his time with another OEM.


“Working with my dad and brothers helped me to develop a passion for road building. Additionally, my experience at the dealership level gave me a better understanding of the tools our dealers need to be successful with their business models,” he stated. “Bomag is a quality company with quality equipment, and I’m anxious to do my part to help customers get the most out of Bomag equipment and technology.”




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