Brian Weisbaum to lead New Holland Construction in North America

Brian Weisbaum (second from left) at the 2025 New Holland Construction national dealer meeting. (Photo courtesy of New Holland Construction)

New Holland Construction has appointed Brian Weisbaum the new head of New Holland Construction in North America. Weisbaum is a veteran of parent company CNH, having led several initiatives for both CNH construction brands, New Holland Construction  and Case.

The company says he brings a wealth of experience and a new vision to New Holland Construction, listing his top priority as strengthening New Holland’s dealer network and building stronger dealer relationships, along with a heavy focus on bringing digital retailing to the construction industry.

“From dealer marketing to dealer development, my passion has always been building bonds and creating deeper trust with our incredible network of dealer partners,” he said. “I’ve witnessed firsthand the importance of the mutual relationship between dealerships and the OEM, and I am more encouraged than ever as we chart a course together to take this iconic brand to the next level.”

At the first-ever New Holland Construction national dealer meeting, held in early 2025, Weisbaum mapped out his vision for the next chapter of the brand, dubbing 2025 as, “The year of the dealer.”

That vision includes taking advantage of growth opportunities at existing dealerships, expanding the dealer network with new touchpoints, investing in a robust digital retail platform, and supporting dealers by simplifying their experience with the New Holland brand, says the company.

 “We are aiming for bigger goals than ever. But what we achieve together requires trust, transparency and a shared responsibility for open communication,” he explained. “Both our brand and our dealers can be proud that over the past four years we have put the New Holland brand back on the map. Now is the time to build on that momentum and work together to cement our role as leaders in the compact construction market in North America.”

Weisbaum will replace outgoing Tyler Mills, who is moving into a new CNH position as North American head of construction parts commercial, overseeing parts and aftersales commercial operations for the Case and New Holland Construction brands.

www.construction.newholland.com