On-Site Magazine

Summit On-Demand: Pursuing DEI

By Adam Freill   

Construction Labour Leadership Skills Development Women in Construction

Speaker videos from On-Site’s virtual summit on diversity, equity and inclusion, Pursuing DEI, are now available for viewing on your schedule.

On April 24, On-Site Magazine, along with HPAC and Electrical Business magazines, hosted the Pursuing DEI virtual summit. The event, which featured a keynote session about unconscious bias from Rubiena Duarte, vice-president of global diversity and inclusion at Procore Technologies, was an exploration of diversity, equity and inclusiveness, helping construction leaders build up their companies to be viewed as employers of choice.

The summit, brought to you by platinum sponsor Procore Technologies, gold sponsor Jacques Cartier + Champlain Bridges, and bronze sponsors Electricity Human Resources Canada (EHRC), and EMCO Corp., is now available on-demand for viewing at your leisure. Please find below brief descriptions of the sessions, as well as the corresponding videos. And be sure to pick up the next editions of On-Site, HPAC and Electrical Business for coverage of the event.


Keynote: Navigating unconscious bias

Learn how to recognize and navigate unconscious bias during the hiring process to ensure you’re landing—and not missing—the best talent.


Speaker: Rubiena Duarte, Vice-President, Global Diversity & Inclusion, Procore Technologies

Panel 1: Building and maintaining your culture of inclusion

Our panelists discuss the steps you can take to establish a culture of inclusivity, providing tips on communicating your company’s policies and practices.

Moderator: Kenny Leon, Vice-President, CCA.


  • Brandi Ferenc, RSE, Founder, Fair-Trades Toolbox.
  • Graeme Aitken, Executive Director, Electrical Contractors Association of Ontario (ECAO).
  • Maraika De Groot, Director of Corporate Services, Maven Consulting Limited.
  • Luanne Whitecrow, Director, Progressive Aboriginal Relations (PAR) Program, Canadian Council for Aboriginal Business (CCAB).


Panel 2: Putting your culture of inclusive recruitment into practice

With labour shortages looming, it’s time to start recruiting from non-traditional pools of talent.

Moderator: Martin Luymes, Vice-President, Government & Stakeholder Relations, Heating, Refrigeration & Air-Conditioning Institute of Canada (HRAI).


  • Bill Ferreira, Executive Director, BuildForce Canada.
  • Kim Rutherford, Director, Vendor Relations, Emco Corporation.
  • Viktoriya Syromyatova, Director, Procurement (North America), Boralex Inc.
  • Craig Swanberg, RSE, Workforce Manager, PCL Construction


Panel 3: Leveraging your inclusive workplace and becoming an employer of choice

You’ve established an inclusive workplace, and are enforcing its principles. Now, how do you get the word out?

Moderator: Michelle Branigan, CEO, Electricity Human Resources Canada (EHRC)


  • Meg Mathes, RSE, Senior Manager, Diversity Equity & Inclusion, Modern Niagara.
  • Elaine Carelse, Senior Manager, People and Culture, Orion Construction.
  • Lindsay Janca, Global Director, Public Relations, Hatch.




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