June 26, 2017 by ORBA
TORONTO – As Ontarians head into the second long weekend of summer, getting to destinations safely is top of mind for those travelling to cottages, on road trips and to other weekend getaways. But highways and other roadways are full of construction zones in the warmer months, and according to a recent Ontario Road Builders’ Association (ORBA) survey conducted by Leger, nine out of 10 Ontarians have witnessed dangerous driving behaviours from other drivers in construction zones, such as speeding, failing to merge and texting while driving.
The survey also revealed that 80 per cent of Ontarians understand the serious risks associated with driving dangerously in a construction zone, including injury or death to a construction worker. Yet only two thirds of Ontarians admit to driving dangerously themselves in a construction zone, including 30 per cent admitting to speeding, and only eight per cent admitting to texting while driving
“This points to a clear disconnect,” says Geoff Wilkinson, the chief operating officer at ORBA. “Last year we launched a campaign that showed people how risky dangerous driving can be in construction zones, because construction zones are in fact workplaces first. In year two, it’s become clear that Ontarians now understand this concept. However, the disconnect between those who see bad behaviour and those that admit to doing it makes it obvious that people don’t realize they’re actually participating in these types of behaviour themselves.”
Via three light-hearted PSA style videos, the 2016 campaign focused on educating Ontarians about road rage, failure to merge and speeding in construction zones. Based off the survey done in 2017, however, ORBA is strategically adding distracted driving to its areas of focus, considering 60 per cent of Ontarians said they have seen drivers text and drive, 50 per cent admit to seeing people eat and drive, and 25 per cent admit to seeing people applying makeup while driving.
“We want all Ontarians to enjoy their summer, especially on the roads,” says Wilkinson. “But considering the number of incidents still occurring in our construction zones caused by dangerous drivers, it’s critical we take the time to not only point out what these behaviours are, but also remind drivers that they too participate in them, even if they don’t think they do.”
SOURCE Ontario Road Builders’ Association