On-Site Magazine

Doosan is now Develon

By Adam Freill   

Construction Equipment Equipment Technology

Company unveils new world-wide brand with renewed commitment to advancements in heavy equipment for construction sector.

Introducing itself as the next evolution in construction equipment innovation, Doosan will now be known as Develon throughout the world. The company, which was acquired by HD Hyundai in 2021, says that the company will continue providing innovative products and solutions that exceed expectations, further cementing its status as a global leader in construction equipment and solutions for the infrastructure industry.

In a statement introducing the brand, the company explained that the name Develon was selected to convey the company’s drive to “develop onward” to bring innovative solutions to the construction equipment industry through technological transformation and the development of exceptional equipment and services.

“We believe the new Develon brand will help us build on the success we’ve had in North America over the past 30 years and throughout the world for more than 80 years,” stated Todd Roecker, vice-president of growth initiatives.

Develon reiterated that the company will continue to focus on manufacturing construction equipment to build critical infrastructure for the betterment of communities and societies in North America and beyond. Focus will continue to be products and services for the construction, logging, recycling, mining, rental and agriculture markets. Efforts will also be placed on advancing sustainable development through alternative energy sources of power for construction equipment.


The brand is expected to make a big splash at the CONEXPO-CON/AGG show this March, where visitors will get to see the next phase of the launch, which will include newly branded construction equipment in the outdoor Develon exhibit. Concept-X autonomous equipment solution and live demonstrations will be on view at the outdoor exhibition in the Festival Grounds lot (F9153).

“Our commitment to the construction equipment industry and advancing new technologies has never been stronger than it is today,” added Roecker. “Develon anticipates changes in the industry and prepares solutions to address these challenges. This is evident by our ongoing development of the world’s first autonomous jobsite solution — Concept-X — and the work we are doing with alternative energy sources like electricity and battery packs for our mini excavators.”

After CONEXPO, continued efforts will be made to advance the brand at the local dealer level through updates to signage and machine decals. Customers are likely to begin to see newly branded machines at dealerships and on jobsites as early as the end of Q2 2023.

Develon will continue as a subsidiary in the Hyundai Genuine group alongside Hyundai Construction Equipment (HCE). The two subsidiaries will remain independent construction equipment companies under HD Hyundai.





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