On-Site Magazine

WRLA creates recruitment campaign for building industry

By Adam Freill   

Construction Labour

Let's Go Build campaign invites potential employees to join Canada's building materials industry and related sectors, such as construction.

(Image courtesy of WRLA)

The Western Retail Lumber Association’s Let’s Go Build campaign is looking to attract future employees for its 1,100-plus member organizations, as well as companies in related industries, such as construction.

The recruitment campaign brings together job opportunities from WRLA members based in Manitoba, Saskatchewan, Alberta, British Columbia, Northwest Territories, Northwest Ontario, Yukon, and Nunavut, with a website dedicated to addressing job seekers’ queries and clear misperceptions.

“Picture a typical employee or job in the lumber, building materials and hardgoods industry. Chances are, that mental image is out of focus or out of date,” stated WRLA president Liz Kovach. “Our industry is enormous and growing with hundreds of thousands of employees in a broad range of roles.”

Through the campaign, the organization is aiming to reach potential candidates at all stages in their life or career to explore job opportunities in such sectors as natural resources, manufacturing, remanufacturing, wholesale and distribution, professional building, retail, forestry management, transportation, construction, development, market research and innovation, education, export and trade, standards, supply chain, steel aluminum, gypsum, insulation, building science, energy efficiency, paints and finishes, and green technology.


“The building industry is very robust, and so is our workforce,” said Micah Flaig, a director with the association and special project coordinator at Lumberworld. “For anybody considering a career in our industry, we welcome you. There are so many different paths available – from forklift driver, to engineer, manager, carpenter, or accountant. Whether people are looking to change industries and find a new career path or fresh out of school looking for their first job, there are ample opportunities.”





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