UA launches national recruitment campaign to attract 25,000 new piping trade members
May 7, 2013 by Staff Report
The United Association of Journeyman and Apprentices of the Plumbing and Pipefitting Industry of the United States and Canada (UA) launched a national marketing campaign this week in a bid to recruit 25,000 skilled piping trade professionals over the next five years. The high number of workers is needed to fill infrastructure jobs now and in the near future. Work sites in areas such as Alberta and Northern British Columbia are already seeing a shortage. Similar to other professions, trained workers will also be needed to replace those who are retiring over the next few years.
UA, Canada’s largest union for professional pipefitters, is recruiting aggressively to meet the need – and it is growing quickly.
“Our clients come to us with work because our workers are the best. We believe our members have everything a professional skilled labourer needs,” says John Telford, UA’s director of Canadian Affairs. “We are known for our productivity, performance and stellar record of safety. Any pipefitter out there who is working non-union, we encourage them to check us out. They’ll like what they see.”
The recruitment push is primarily in response to a jump in large-scale infrastructure projects in the Western provinces, but there is an anticipated increase in work in areas including the Maritimes, Ontario and Quebec as major infrastructure projects begin.
“For each and every worker who reaches out to UA, we will tell you straight up what we offer and the work we can give you,” says Telford. “UA matches qualified members to jobs where their skills are highly needed.”
The recruitment campaign, based on market research and member testing with focus groups, consists of billboards and online advertising in targeted locations across the country. The ads are designed to attract qualified journeymen and journeywomen who are looking for competitive wages, training, pensions and health benefits.
Further information can be found at joinUACanada.ca.
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