On-Site Magazine

HD Hyundai introduces Xite vision at CES

By Adam Freill   

Construction Equipment Technology Software

Vice-chairman Kisun Chung delivers keynote sharing his company’s Xite Transformation during one of the world’s largest trade show.

HD Hyundai vice-chairman Kisun Chung presents details of Xite Transformation at CES 2024 in Las Vegas. (Photo courtesy of HD Hyundai)

HD Hyundai is aiming to create a more sustainable future for humanity through the use of technology. Vice-chairman and CEO Kisun Chung presented the company’s “Xite Transformation,” vision during a keynote speech on at this year’s CES show, held in Las Vegas this month.

He explained that the company’s Xite innovation, created with cutting-edge technologies such as artificial intelligence (AI), digital technologies and robotics, will go beyond improving construction sites and equipment to fundamentally transform the way humanity builds the future.

HD Hyundai refers to Xite as an expanded concept for construction job sites. It incorporates the company’s goal to bring innovation in building smart construction sites with autonomous, digital twin, eco-friendly, electrification and more future construction equipment technologies.

“The construction industry has laid the foundation for human civilization, and yet it remains one of the slowest today when it comes to technology and innovation,” said Chung. “We are here today to share HD Hyundai’s vision for changing the future course of humanity by changing the future of the construction industry, which we are calling Xite Transformation. This solution utilizes the latest technology to create a more sustainable future for humanity by solving pressing challenges such as safety, security, supply chain issues and climate change.”


Chung outlined the company’s three main innovation goals: enhancing safety with digital technologies, delivering productivity with site autonomy, and decarbonizing and building an energy value chain. He also revealed its innovative technology, X-Wise and X-Wise Xite, which he says will be key in the journey towards Xite Transformation.

X-Wise is an AI platform that aims to maximize safety and efficiency in fleet management to reach an ultimate goal of site autonomy. It will be applied to all HD Hyundai’s industrial solutions as a base technology going forward. X-Wise Xite is an intelligent site management solution developed for optimal production of infrastructure by connecting all construction equipment applied with X-Wise in real time.

In addition to realizing site autonomy with these two innovative technologies, HD Hyundai stated that it plans to become the leader in open innovation by partnering with global top players in the industry to build a new global ecosystem.

Followed by Chung’s opening speech, partnering companies specified how they plan to collaborate with HD Hyundai to actualize Xite Transformation. Winta Bereket, marketing manager at HD Hyundai Infracore North America, introduced HD Hyundai’s AI technology applied to construction equipment that will enhance safety and productivity, advancing the realization of site autonomy; Marco Hutter of Gravis Robotics shared how his research on quadrupedal robots grew into developing autonomous excavators; and vice-president of Google Cloud, Philip Moyer, and Aerin Jungmin Lee from HD Hyundai presented the roadmap that the two companies are mutually working on with generative AI.

President and CTO of HD Hyundai XiteSolution, Dong-wook Lee, shared the blueprint of how the company plans to realize a fully autonomous site solution by combining intelligent construction equipment and X-Wise Xite. HD Hyundai will introduce the technological capability to create an environmentally friendly ecosystem.




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