Dalton joins Fecon
By Adam FreillConstruction Equipment
Experienced aftermarket sales professional joins attachment and accessory manufacturer as vice-president for aftermarket sales.
Ray Dalton has been named vice-president of aftermarket sales at Fecon LLC. In the newly created role, Dalton will focus on growing the company’s aftermarket business while also developing new solutions and products based on customer and dealer input for the global manufacturer of heavy-duty site preparation attachments and forestry accessories.
“Fecon clearly understands the importance of aftermarket sales and support to become a preferred brand,” Dalton said. “It’s what attracted me to Fecon and has been a value that has always been at the heart of any role I served in.”
As the vice-president of aftermarket sales, Dalton will manage Fecon Connect, the company’s online parts-ordering site, and lead the procurement and management of part inventory levels, including developing packages for key wear items. He will also work directly with dealers to make sure inventory levels are stocked appropriately, and to develop aftermarket solutions that enhance Fecon’s products and offer a variety of benefits to a wide range of other hydraulic-powered products.
“Ray’s background gives him an incredible understanding of the aftermarket business and what is required to ensure customers have what they need, when they need it,” said Mark Middendorf, Fecon’s senior vice-president of sales. “He will help Fecon continue to offer timely, high-quality parts for our customers and dealers while at the same time, helping us drive our vision for innovation of accessories and aftermarket solutions that enhance the performance and life of our products and other products our customers use.”