Canadian forest products industry sets sights on global construction industry

On Wednesday, February 14, the Forest Products Association of Canada (FPAC) and its partners will be releasing their landmark Construction Value Pathways initiative, exploring new and unique opportunities for the Canadian forest products industry to gain a larger share of the $8 trillion a year global construction market.

The Construction Value Pathways project is groundbreaking market research that has identified key trends in the global construction industry and sets the forest products industry’s sights on diversifying with more advanced products and pre-fabricated construction solutions of the highest environmental quality.

FPAC and its partners undertook the initiative in order to examine how to diversify the lumber industry beyond its traditional markets and suite of products.

Jonathan Westeinde, founder of Windmill Development Group and external project lead for the Construction Value Pathways initiative, will unveil trends and opportunities for the forest products industry during his breakfast address at the Montreal Wood Convention.